Title: Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Format: Audiobook
So in part one of this series I wrote about how I balance decision making between logic / reasoning and gut instinct / intuition. Also noted was the self-awareness that I was using logic and reasoning far too much in my life and the active shift towards integrating gut instinct / intuition into my conscious thought.
In the last post, I also mentioned two books that I have read that also lead into those trains of thought. I don’t believe in going down just one road or the other, but rather finding a balance of both. So this particular post will be my thoughts / review on the book Blink: The Power of Thinking without Thinking by Malcolm Gladwell. While the third post in this series would be about the rebuttal book Think!: Why Crucial Decisions Can’t be Made in the Blink of an Eye by Michael LeGault.
Blink dives into the hypothesis that “quick judgment” decisions work just as well if not better than decisions based off of extensive analysis. The author also talks about how one’s likes and dislikes, prejudices and stereotypes, and biases can color their gut instinct / intuition. But how can one tell if they have an unconscious bias?